An ecommerce retailer requested new copywriting for the brand's website, which offers eco-friendly and sustainable baby and new mom products, while encouraging mothers to pursue their passions! Including bamboo diapers and plant-based nursing pads, this retailer is offering modern choices for new moms and a motivational voice that lets moms know they're doing great in each of their roles.

The target audience is dynamic self-starter moms like entrepreneurs, creators and community leaders and the tone and vibe of the site is motivating and uplifting.